Marysville, Ohio
December 14, 1998The Scotts Company (NYSE: SMG) today announced
that it has entered into a collaboration with the Monsanto
Company (NYSE: MTC) to bring the benefits of biotechnology to the multi-billion dollar
turfgrass and ornamental plants business.
Under the terms of the agreement, Scotts and Monsanto agree to share technologies,
including Monsanto's extensive genetic library of plant traits and Scotts' proprietary
gene gun technology to produce improved transgenic turfgrasses and ornamental plants.
Scotts and Monsanto will work with each other exclusively on a global basis to develop
these biotechnology products in the professional and consumer markets. Each company will
bring its leading brands, marketing skills and technological expertise to create new
products. In addition to sales by Scotts, the companies plan to license the new products
to other marketing partners in the turf and ornamental industry.
"This alliance makes Scotts the leader in non-agricultural biotechnology and gives
Scotts the opportunity to enter the $9 billion consumer green goods market," said
John Sanford, founder of Sanford Scientific Inc. and co-inventor of the gene gun
technology.
The collaborative alliance will focus on providing professional and consumer benefits such
as turfgrass that requires less mowing and water, ornamental plants that last longer and
produce larger and more plentiful blooms, and plants that will allow for better weed
control. Scotts has been working since 1997 on Roundup Ready® turfgrass, which is
tolerant to Monsanto's Roundup®, under a research agreement with Monsanto. The current
alliance expands that relationship to cover new applications for Roundup Ready technology
as well as other improvements to ornamental plants, including annuals, perennials, roses
and woody ornaments. Research with bedding plants, including impatiens, pansies and
marigolds, is showing promise for flowers with bigger, longer lasting blooms.
Separately, Scotts announced an agreement with Rutgers University
for exclusive worldwide rights to Rutgers' transgenic varieties of creeping and colonial
bentgrass. Monsanto has agreed to become a partner in the Scotts - Rutgers agreement.
"Monsanto has been at the cutting edge of the advanced biotechnology research that is
bringing valuable new products to agriculture. Rutgers is known worldwide for its
expertise in turfgrass breeding and plant biotechnology. We believe that such strategic
alliances give Scotts the best approach to creating shareholder value in the field of
plant genetics," said Charles M. Berger, Scotts' Chairman, President and Chief
Executive Officer.
The Scotts Company is the world's leading supplier of consumer products for the lawn and
garden care, professional turf care and professional horticulture businesses. The Company
owns what are by far the industry's most recognized brands. In the U.S., consumer
awareness of the Company's Scotts®, Miracle-Gro® and Ortho® family of brands outscores
the nearest competitors in their categories by several times, as does awareness of
Roundup®, for which Scotts is the exclusive marketer. In the U.K., the Company's brands
include Weedol® and Pathclear®, the top-selling consumer herbicides; Evergreen®, the
leading lawn fertilizer line; Shamrock®, the leading line of peat products; the
Levington® line of lawn and garden products; and Miracle-Gro®, the leading plant
fertilizer. In continental Europe, the Company's leading brands include KB®,
Fertiligène®, Celaflor® and Nexalotte®.
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